Sarotti Toy Car

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Identifier

TBADC0003

Title

Sarotti Toy Car

Description

Metal and plastic toy car contained in clear perspex and cardboard packaging. The model depicts a 1935 Morris Parcels Van toy produced in partnership with the Sarotti chocolate company as a form of advertising. It features three Moor caricature figures printed on the side of the white delivery van showing them dressed in traditional Orientalised clothing, each holding trays which are intended to hold the Sarotti chocolates in a style similar to other Sarotti products. On the roof of the toy van are the words "Eine Exquisite Mischung Feinster Pralinen" followed by the name of the company "Sarotti" in italicised font.
The outside of the box contains information about where the toy was made "Made in England", the name of the toy manufacturer "Days Gone", and the name of the toy collection "Premier Collection" (written in italics). There is also a sticker on the front of the box "€3"

Language

German

Creator

Sarotti-Mohr (Julius Gipkens)

Type

Toy Car

Source

The Black Archives

Format

Toy Car

Subject

Moor, Black Child, Moorish Child

Coverage

Suit, Shirt, Trousers, Shoes, Turban, Gloves, Oar, Chocolates, Pralines, Flag, Van

Date

c.1952

Physical Dimensions

14x4x7

Country of Production

England

Place of Production

Staffordshire

Keywords

Caricature, Advertising, Chocolate, Pralines, Moors, Morris, Children, Van, Toy

Rightholder

Sarotti-Mohr

Archived By

Richard Weaver

Bibliography

https://www.ebay-kleinanzeigen.de/s-anzeige/lledo-days-gone-morris-parcels-van-sarotti/1448878641-249-8464

Citation

Sarotti-Mohr (Julius Gipkens), “Sarotti Toy Car,” The Black Archives, accessed November 26, 2022, https://collection.theblackarchives.nl/items/show/3552.
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