Darkie Toothpaste Box
Identifier
KKBOC0040
Title
Darkie Toothpaste Box
Description
Cardboard box. The front of the box is primarily white, with a black banner covering the top inch within which is the white text 'Darkie.' The white portion contains, below 'darkie,' the text 'tooth paste.' Below this is a cartoon bust of a black man wearing a tuxedo and top har, smiling wide with pure white teeth. Below this bust is the insignia of the brand Hawley & Hazel Black & White, and at the bottom of the box is the text 'Hawley & Hazel chemical co. ltd." This is mirrored on the back of the box. All other sides of the box are primarily green, and bear the text "Darkie toothpaste." The other long sides of the box read "contains fluoride" and "141gm." The top and bottom of the box read "economy." Inside the box is the full tube of toothpaste along with a newspaper clipping about the sale of the toothpaste. On the top inside flap of the box, the following is written in pencil: Brussel Chinese supermarkt auf. '86."
Creator
Darkie (Darlie)
Type
Koloniale Boekjes en Artefacten
Relation
Collection of colonial booklets, memorabilia, etc. from around the world.
Source
The Black Archives
Format
Toothpaste Box
Subject
Black Man, Black Caricature
Date
c.1933-1989
Physical Dimensions
18x4x3
Country of Production
China
Place of Production
Shanghai
Keywords
Caricature, Toothpaste, Advertising
Copyright
Hawley & Hazel
Rightholder
Hawley & Hazel
Archived By
Richard Weaver
Bibliography
https://en.wikipedia.org/wiki/Darlie
https://www.scmp.com/lifestyle/health-wellness/article/2176817/how-darkie-now-darlie-became-east-asias-favourite
https://www.scmp.com/lifestyle/health-wellness/article/2176817/how-darkie-now-darlie-became-east-asias-favourite
Collection
Citation
Darkie (Darlie), “Darkie Toothpaste Box,” The Black Archives, accessed September 17, 2024, https://collection.theblackarchives.nl/items/show/42.